When you fail to distribute articles, you create a domino effect of distress that begins every time you look at your supporters. And when you do post, you’re not getting any engagements, making you feel like you’re just posting content into a vacuum.
To be honest, in reality, it is hard work that needs a lot of knowledge and effort.
But still, how to do this if you don’t have budgets and technical skills?
1. Find Your Ideal Platforms
Small businesses need to be social platforms that their audience is using. Deciding on the right platforms will depend mostly on your demographic, your type of business, and which social platforms are the most popular. About 53 percent of Instagram users are between the ages of 19 and 44. So, if that age group is your ideal customer, then obviously, Instagram is going to be a medium you prioritize.
2. Provide Valuable Content
Having a presence on social media means you need content to post about. You must come up with a social media calendar that will be filled with content that will appeal to your target audience. Use the power of storytelling to your advantage and consider trends and current issues. You must fill your feed with content that attracts followers, so think of creative ideas to engage your audience.
3. Follow Real People and Businesses
You want a social media account that will bring you tangible results rather than something which is purely for show. To do that, you need to follow real people, brands, and accounts that will build up your list of followers. Oftentimes, when you follow an account, they’ll follow you back, so you want to show them that you’re legit and not being followed by a bunch of bots or fake accounts.
4. Cross-Promote Your Networks
This is a very essential skill you must not overlook, My Boss at the pharmacy do lay emphasis on cross-selling and this skill brings in more money to the company’s account.
If you want to go the extra mile with building up your social media accounts, then look into cross-promoting your accounts. Share your Facebook account on Twitter and vice-versa.
This doesn’t have to be obvious, either. You can simply share a link to one of your Facebook posts on your Twitter feed with a short descriptor. We do this when we want to share a lengthy post but are limited by Twitter’s character count.
To keep your social media presence strong, you must post regularly. The more you post, the more opportunities you have for your posts to be shared by your followers. But also, posting more frequently means you’ll rise to the top of your followers’ feeds, keeping you top of mind and ever-present.
We at Zitosblog are an organization of more than 3000 juveniles, being a part of our community would help you to get a great network. We even organize regular workshops for different skills too.
For more questions, assistance, and guidance reach out to us on our website or use the comment box.